SEO in Asia
SEO in Asia is a unique prospect and often requires a multi channel approach, some localised help and a lot of research. The benefits are clear when reaching some of the fastest growing and largest markets in the World.
Country Specific Asian SEO Information
Please note these links will become available as more content is added.
Huge Populations, Huge Opportunities
The Asia Pacific or APAC region represents the largest and fastest growing area in the world. Containing over 60% of the World’s population, some 4.3 Billion people, it’s crucial to any global digital marketing and SEO campaigns.
The top 9 megacities of the world, namely, Tokyo, Shanghai, Jakarta, Delhi, Seoul, Guangzhou, Beijing, Manila, Mumbai are all within Asia. With a total population in excess of 250 Million people in these cities alone, local search takes in a whole new meaning!
The top 20 countries by population are China, India, Indonesia, Pakistan, Bangladesh, Russia, Japan, Philippines, Vietnam, Thailand, South Korea, Myanmar, Afghanistan, Malaysia, Nepal, Australia, North Korea, Taiwan and Sri Lanka.
The top markets for SEO are somewhat different and this depends on the maturity of the market and the amount of business activity online within that country. Singapore or Hong Kong are good examples with many localised searches looking for SEO services locally.
The main markets that attract SEO attention in Asia are China, India, Indonesia, Japan, Australia, Singapore, Hong Kong, Thailand, Vietnam, Malaysia, Phillipines, and Korea.
Hire Local SEO, SEM and Copywriting Experts
Hiring local experts in the respective regions you wish to do business within is the only way to be effective. They will be able to create campaigns using local terminology and language. In multilingual areas such as Indonesia, Malaysia, Hong Kong or Singapore a multilingual expert will be required to cover the 3-4 languages. Also note, depending on your audience, you may only need one or two languages based on your target market, so researching demographics is very important.
Different Languages Are Very Important For SEO
A large and heterogeneous area, the only common language is English. Depending upon the country, Mandarin, Malay, Cantonese, Tamil & Bahasa Indonesia are popular.
Multiple alphabets are required from simplified and complex Chinese, to informal and business Japanese. Search terms may also be made up of multiple languages in one search! Or even multiple alphabets in Japan for instance.
English: English, while being the business and common language of the world, is also spoken widely in Australasia: Australia, New Zealand, also, Singapore, Malaysia, Philippines, Thailand and Hong Kong. Also other areas that specialise in tourism have higher rates of spoken English, Bali for example. This is of importance when targeting digital customers online from search marketing.
Mandarin: Not only due to the huge population in China, but Mandarin is also spoken widely in Singapore, parts of Indonesia and Malaysia and represents the most widely spoken language the Asia region.
Tamil, Hindi: A very large population of Indians live across Asia and make up a large target demographic, especially skilled workers working overseas.
Cantonese: Guangdong the manufacturing hub of China, Hong Kong and Macau all speak Cantonese.
Bahasa Indonesia & Bahasa Melayu (Malay): Bahasa isn’t a language, it is the Sanskrit word for language, so Bahasa Melayu (Malay), Bahasa Indonesia & Bahasa English are all seperate languages, and very widely spoken at that!
Japanese: If four alphabets, three languages, English, Katakana (片仮名), Hiragana (平仮名) and Kanji (漢字) wasn't enough, you may also have to contend with business and formal languages on top. Multiple language searches are also common.
Hire An Expert SEO in Asia
With over 20 years experience, if you need some strategic advice on entering the Asian market, or any APAC country, Ben Wilks is available for consulting.